our culture

BIG DREAMS. SMALL BEGINNINGS.

Tastefully Simple began on a dream and a shoestring when Founder & CEO Jill Blashack Strahan had an "aha!" moment. Owner of a gift basket business, she realized that her clients were more interested in the food products in her baskets than in the baskets themselves. She decided to offer the same products at fun, easygoing gatherings in the comfort of people's homes. From humble beginnings, Tastefully Simple has grown into a multi-million dollar company.

Hey, friends,

It’s a new season! This time of year brings us a breath of fresh air, right? It’s time to string up the party lights for those backyard bashes and patio parties. We’re helping you celebrate with tropical flavors, great-for-the-grill meals, and berry-kissed drinks and desserts.

And do you know what else we can celebrate? Tastefully Simple turns the Big 3-0 this year! Wow. It boggles my mind to think this all started in a shed with no running water. Yet here we are, 30 years later, and still bringing you fabulous tasting experiences and, in recent years, online ordering and pop-ups. We help you answer that dreaded question, “What’s to eat?”

It’s been an incredible, wild ride, and I am so grateful for each and every one of you! Let’s raise a glass to good food and good friends. (By the way, I’m figuratively holding our Classic Margarita, and you have our Strawberry Daiquiri.) Along with you, our TS Ambassadors, and our HQ team, we are the TS family. Cheers!

Feeling very blessed,